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* Market trends indicate that 38% of consumers are willing to purchase a newly launched product with clear product information. People are conscious of what they eat. Although food packaging contains information on ingredients, reading the fine print can be hard. Companies are adopting transparent packaging and clear labelling to list out the contents of the product. Clean labelling can help upscale brand identity and assist consumers in making a knowledgeable purchase. * The packaging industry has drifted away from flamboyant typefaces and cluttered designs, to adopt simplistic, clear labelling and packaging. It helps highlight the product’s value and does not […]

Busy families are always in need of solutions that suit their lifestyles on-the-go. The variety and ease of frozen foods provide solutions for every meal, whether it is providing a meal for unexpected guests, adding a fresh vegetable on the side or preparing appetizers. Advanced frozen food packaging materials help customers to enjoy out-of-season favorite foods while reducing waste and increasing long-lasting freshness. Packaging engineers need to consider a wide range of material options that enable them to create unique frozen food packaging with eye-catching design capabilities and finishes that satisfy the needs of the brand. For packaging frozen foods, plastics […]

Trends in sustainable Flexible packaging Customers not only want to eat sustainable food and to understand the origin of the food, but they also demand sustainable packaging. It is important to look for food packaging materials that do not harm the environment, as consumers are becoming increasingly aware. For individuals who support the environment, plastics and anything which can not be recycled is no longer a choice. There is an increasing demand for minimalist packaging with a simpler and more elegant design that is free from unnecessary materials. So, What is sustainable packaging? While sustainable packaging can be defined in a […]