* Market trends indicate that 38% of consumers are willing to purchase a newly launched product with clear product information. People are conscious of what they eat. Although food packaging contains information on ingredients, reading the fine print can be hard. Companies are adopting transparent packaging and clear labelling to list out the contents of the product. Clean labelling can help upscale brand identity and assist consumers in making a knowledgeable purchase.
* The packaging industry has drifted away from flamboyant typefaces and cluttered designs, to adopt simplistic, clear labelling and packaging. It helps highlight the product’s value and does not overpower customers with graphics. This design trend is visible in almost every modern food packaging – be it frozen food, fresh fish, dry foods, or even fresh salad produce. Keeping the design simple not only makes the packaging look clean but also reduces the cost. Customers find graphics, colour, & shape the most attractive aspects of packaging”.
* Gradients are a growing trend in multiple areas of design. Whether it is the logo or packaging, gradient adds a level of depth and complexity that adds intrigue. Unlike minimalistic or vintage packaging that uses solid or subdued hues, gradients can bring attention to products on the shelf. It is important however to use the right packaging colours to keep the design subtle. Flexible packaging offers a wide range of customization. Packaging convertors can select and optimize product packaging in practically any shape or size to ensure they are meeting the needs and wants of their target market and speaking their language. The ability to print with high-quality graphics on the most flexible materials allows you to reduce costs in labelling while adding the eye-catching impact to product needs to stand out among the competition in the retail space. This allows food companies to be more competitive in the retail space as well.
* Working with Nelipak’s high-end printing processes and wide range of film substrates packaging companies can create unique and creative packaging is going to stand out on the shelf. This brings an opportunity to drive more interest and sales your way. When it comes to printing graphics on the packaging – almost all flexible packaging can be printed on, and with high-quality graphics, you can print directly on your product packaging. With flexible materials, you can use a clear window to show off the contents of the package. Being able to see the items you are purchasing to consume within its packaging leads to more confident purchase decisions.
* The main printing process for flexible materials has been flexographic print for a long time. Flexographics are added to the packaging via rubber or plastic printing plates and do not offer quite the high-quality graphics needed for stand-out packages. Digital printing is making a huge impact on the market as the quality of the print is greatly improved as it is printed directly onto the substrate without permeating, forming a thin layer on the surface using heat. There are many benefits to utilizing flexible materials in product packaging for consumers and the environment. It does not cost more, especially when you take all factors into consideration. In fact, your sales could increase due to the interesting, convenient, and unique packaging you can create for your products.